OUR PHILOSOPHY
I'm Nadia, founder of Borahae Studio. I live in Kampala, Uganda, but Korean culture changed how I see the world.
I started this brand because I couldn't find Korean streetwear that understood life outside Seoul - clothes that work in 30°C heat, that travel well, that feel premium without the markup.
Every piece is designed from my studio in Kampala, inspired by Seoul's architecture, and made for streets everywhere.
Designed in the studio. Engineered for the streets.
NEW DROPS
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37° Seoul Pullover37° Seoul Pullover- Regular price
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$49.00 $50.99 - Regular price
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- Sale price
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$49.00 $50.99
Quick view
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37° Essential Hoodie37° Essential Hoodie- Regular price
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$38.97 $40.66 - Regular price
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- Sale price
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$38.97 $40.66
Quick view
Seoul Starter Kit - Tees
- Regular price
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$58.00 - Regular price
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$75.99 - Sale price
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$58.00
Shipping calculated at checkout.
ENGINEERED COMFORT
Built for the architectural landscape of Seoul. Our hoodies are crafted from 400GSM heavyweight cotton fleece, providing a structured, boxy silhouette that holds its shape. Every coordinate is rendered in high-definition DTG print, ensuring a soft-hand feel that integrates directly into the fabric fibers for lifelong durability".
SHOP THE LOOK
Studio Favorites
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37° Seoul Pullover37° Seoul Pullover- Regular price
-
$49.00 $50.99 - Regular price
-
- Sale price
-
$49.00 $50.99
Quick view
-
37° Essential Hoodie37° Essential Hoodie- Regular price
-
$38.97 $40.66 - Regular price
-
- Sale price
-
$38.97 $40.66
Quick view
Why 400 GSM?
Our hoodies are built using 400 GSM heavyweight fleece. This is not thin, fast-fashion fabric. It holds structure, keeps its shape, and delivers a premium oversized drape.
- ✓ Heavyweight construction
- ✓ Structured oversized fit
- ✓ Durable cotton blend
- ✓ Made-to-order production
Engineered to last. Designed with intention.
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